SAIL poised to take the big leap with its cutting edge technology

Sarkaritel
By Sarkaritel September 21, 2016 15:11

SAIL poised to take the big leap with its cutting edge technology


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New Delhi, 21 September, 2016: Addressing the 44th Annual General Meeting held here today, Chairman SAIL, Shri PK Singh said that, “This year, in 2016-17 SAIL has targeted to increase its production and sales by 20% over last year. Ramp-up of production from our new units is not only increasing production quantum and leading to better quality of products, but has also helped us in reducing cost of production.

Higher production from the new units and rationalizing production from cost intensive routes has resulted in reduction in variable cost of production by 10% in Q4 compared to Q1 of 2015-16 and the same trend continues.” Mr Singh also pointed that besides the ongoing Modernization and Expansion program, which is on the verge of completion, SAIL has taken up new projects to improve its product mix and profitability.

 

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He added that, “The installation of a new 3.0 Mtpa capacity, 2250 mm wide Hot Strip Mill at Rourkela Steel Plant which is scheduled to be commissioned in 2018 will enable SAIL to produce very high quality hot rolled coils including advanced high strength grades to cater to the growing automotive industry in the country.”

Under the current challenging conditions faced by steel industry, besides cost reduction, SAIL management has been undertaking conscious steps to improve customer centric processes to improve company’s sales and performance. Speaking about the company’s marketing initiatives he said, “At present more emphasis is being given on marketing in regions where we have natural freight advantage, increasing retail sales and leveraging the brand image of SAIL.”He also added that management is trying to reach every employee for sensitizing and informing them about these new initiatives and strategies and inculcate a customer oriented culture.

Sarkaritel
By Sarkaritel September 21, 2016 15:11