Germany eyes 3-5% growth in tourists from India in 2017

Sarkaritel
By Sarkaritel March 4, 2017 10:16

Germany eyes 3-5% growth in tourists from India in 2017


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New Delhi, March 4  : Having established itself as a leading leisure destination for Indian travelers over the years, Destination Germany continues to attract a steady number of Indian visitors. The country witnessed 748737 Visitor overnights in 2016 making for a 8.1 %growth over 2015. Owing to this steady growth, The German National Tourist Office (GNTO), India forecasts a 3-5% growth in visitor overnights for the year 2017.

“What makes Germany one of the most lucrative choices is its sheer variety of activities, attractions and experiences, all available at great value for money,” Romit Theophilus, India Director of the German National Tourist Office (GNTO) told reporters at its annual news conference here.

He said, adding: “With over 20,000 castles dotting the immaculately splendid German landscape, the country boasts of opulence and scenic beauty fit for a fairytale. Add to this spectacular gardens and you can transport yourself to paradise.”

Towards ramping up numbers, he said that while “Luther 2017 – 500 years since the Reformation” was the GNTO’s global marketing theme, for India, the key marketing theme for 2017 would be palaces, parks and gardens.

The GNTO which focusses on Theme based marketing is promoting “Luther 2017 – 500 years since the Reformation”, as its Global marketing theme however in India the key Marketing theme for 2017 is Palaces, Parks and Gardens. In addition to this core theme GNTO would also be promoting Theme parks, Barrier Free Travel, hiking and active Holidays in Germany.

To promote this theme the GNTO in India would execute thematic campaigns with industry partners to showcase the variety that is on offer. On the trade front, the destination is all set to roll out its Online training module this year to educate and update the travel trade on the latest in Germany. Furthermore, regular online webinars for operators based out of Tier 2 and 3 cities would ensure that operators have detailed product knowledge on the destination.

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 Talking on the occasion of their Annual Press Conference, held at the German Embassy in New Delhi, Mr. Romit Theophilus, The Director for India, GNTO, said “What makes Germany one of the most lucrative choices is its sheer variety of activities, attractions and experiences, all available at great value for money.” Elaborating on the theme for 2017, Theophilus added” With over 20,000 castles dotting the immaculately splendid German landscape the country boasts of opulence and scenic beauty fit for a fairytale. Add to this spectacular gardens and you can transport yourself to paradise.”

“Germany is widely recognized as one of the top travel destinations. For good reasons: It offers incredible art treasures and magnificent architecture, breathtaking natural beauty and an unrivaled tourism infrastructure. Germany is also a welcoming, comfortable, safe, and affordable place to visit. And there is so much to see, do and enjoy,” said Ambassador Dr. Ney at the joint press conference with the German National Tourist Office.

Speaking on the ocassion, German Ambassador Martin Ney said that Germany is widely recognised as one of the top travel destinations for good reason: “It offers incredible art treasures and magnificent architecture, breathtaking natural beauty and an unrivaled tourism infrastructure. Germany is also a welcoming, comfortable, safe, and affordable place to visit. And there is so much to see, do and enjoy.” 

As a front runner in pioneering innovative media campaigns, GNTO, India setup its Facebook Page (https://www.facebook.com/Germany-Tourism) in 2016 and has already organically accrued a fanbase of over 860000 Indian consumers in under a year. The page which actively engages the fans with contest, interesting trivia and updates on the destination is a melting pot for anything and everything related to travel to Germany.

On a concluding note, Theophilus stated that “We hope that destination Germany continues to receive interest and adulation from Indian travelers as a preferred Travel destination for their upcoming holidays.”

 

Sarkaritel
By Sarkaritel March 4, 2017 10:16