Dutch Firm Kiremko Enters India’s Crowded Potato Chips Market

Sarkaritel
By Sarkaritel June 14, 2014 10:30

Dutch Firm Kiremko Enters India’s Crowded Potato Chips Market


By TN Ashok

New Delhi, June 14:  Kiremko BV Netherlands, a leading Dutch food processing firm, has entered the crowded segment of Potato Chips in India by tying up with Fryo Foods pvt ltd, a 45 year old potato producing firm, by installing state of the art potato chips manufacturing line in Meerut, Uttar Pradesh. First of its kind in the region, the potato processing line is now ready to be fully operational for industrial use. It has the capacity of processing 500 kgs of potatoes into chips per hour.

The raw material for this line is primarily potatoes along with edible oil for frying with salts and flavours. Special varieties of potatoes are required for the production of high quality of chips. The state of Uttar Pradesh, where this line has been installed by Fryo foods, stands 9th in the world in terms of potato production individually. The line is located in Meerut, 65 kms from New Delhi at Mohkampur industrial Area in the state of Uttar Pradesh. This business to business cooperation between these two companies compliments the long standing bilateral cooperation between India and the Netherlands, a release from the embassy of Netherlands said.

As the third largest producer of potato, India holds enormous potential for processing the root vegetable. On one hand it seeks to increase potatoes per capita consumption in the country and on the other it will help reduce waste and assist in professionalization of the entire potato industry. Fryo Foods pvt ltd and its Managing Director Sunil Kumar have been pioneers of the modern potato industry in India. Having been in the industry for more than 45 year the Fryo Foods family has been the forerunners in adopting modern and improved technologies for the potato industry such as improved seeds, CIPC, leno bags for packing etc. Mr Sunil Kumar has also been one of the most important advocates of the modernization of the Indian potato industry with more than 100 technical papers nationally to his name.

Kiremko BV is one of the most important worldwide players in the market for food processing equipment. Kiremko is the leading Dutch company in agro-food industry worldwide since 1965. The company is dedicated to the design, manufacture and installation of industrial potato processing equipment. Kiremko BV is a member of the Netherlands Agro, Food & Technology Centre (NAFTC) – India.

The Netherlands is one of the world’s largest exporters of agricultural and food products, thanks to its innovative agrofood technology. The agri-business is one of the driving forces behind the Dutch economy.The bilateral trade in agriculture commodities between India and The Netherlands is expected to touch a volume of EUR 1 billion in the coming years. This is part of a joint work plan on agricultural cooperation 2011-2015 which was signed between India and The Netherlands.

Mr Alphonsus Stoelinga, Ambassador of the Netherlands to India, will inaugurate the potato processing line on June 19 afternoon. The Ambassador will be accompanied by Mr. Wouter Verhey Counsellor for Agriculture, Embassy of The Netherlands, India. Mr Paul Oosterlaken, Director Kiremko B.V would also be present at the occasion. Other important dignitaries to grace the occasion would be Ms Bhawana Vishvanath, Country Director Kiremko India, Mr Marijn Leijten, Director NAFTC – India and senior officials from the government of Uttar Pradesh.

Sarkaritel
By Sarkaritel June 14, 2014 10:30