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DAVP rates for
advertisements revised
New Delhi, September 26, 2008
Information & Broadcasting Ministry has enhanced the
existing rates for the DAVP advertisements by 24 per cent. The
revised rates would be applicable for the advertisements
released on or after September 01, 2008. All categories of
newspapers and periodicals empanelled with DAVP have been
covered under the revised rates.
The revision of advertisement rates was under consideration
of the Ministry on the demand of Indian Newspapers Society
(INS) for increased rates due to rising newsprint and other
costs. The Ministry had taken up the matter with the Ministry
of Finance, which has now given its concurrence for the
enhancement.
This decision would benefit more than 4000 newspapers and
periodicals. The small and medium newspapers, among others,
would however be benefiting most as the percentage of
advertisements to be released to these categories of
newspapers was increased earlier. The percentage of
advertisements for small newspapers went up from 10 to 15 per
cent and for medium newspapers from 30 to 35 per cent in the
changed policy adopted by the Ministry on October 02, 2007.
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