: International News
Israel to spend $2.5 mn to back Dead Sea
in global contest
Jerusalem, May 10, 2011
Israel plans to spend 8.5 million
shekels (about $2.5 million) to advertise the Dead Sea - the
world's saltiest body of water - at the international "Seven
Wonders of Nature" contest, the tourism ministry said.
Israel has also asked Jordan and the Palestinian National
Authority to help in the campaign, results of which are
scheduled to be announced in November, Tourism Minister Stas
Misezhnikov was quoted as saying by Xinhua.
The Dead Sea is the world's saltiest body of water and is
located at the lowest point on earth. It attracts hundreds of
thousands of visitors annually.
"There is enormous significance, in economic and image terms,
should the Dead Sea win an international campaign with over
one billion voters," Misezhnikov said.
Among the 28 candidates in the contest are the Amazon river,
the Galapagos Islands, the Grand Canyon, the Great Barrier
Reef, and the Maldives.
The contest will conclude Nov 11, 2011, with the announcement
of the winners.