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Satyam Computers is now
Mahindra Satyam
Hyderabad, June 22, 2009
Two months after taking over scam-tainted Satyam Computer
Services, Tech Mahindra Sunday renamed the IT major as
Mahindra Satyam.
The logo will be adopted from the Mahindra Group. "This
strategic move paves the way for the emergence of a robust
brand, which draws from the core values of the Mahindra group
and the inherent strength of the Satyam brand," said a company
statement here Sunday evening.
"Customer centricity, high standards of corporate governance,
unimpeachable ethics form the cornerstones of the Mahindra
Group," said Mahindra Group vice chairman and managing
director Anand Mahindra.
"This rebranding exercise symbolizes an amalgamation of the
Mahindra Group's values with Satyam's fabled expertise, even
as it retains that part of Satyam's identity which signifies
commitment, purpose and proficiency of the organization and
its people," the statement said.
Satyam's executive vice chairman Vineet Nayyar described the
move as "a significant milestone towards the recovery of the
company".
Tech Mahindra, owned by the $6.3 billion Mahindra Group,
bought the scam-hit IT company in an open auction in April.
The re-branding comes six months after Satyam's founder and
then chairman B. Ramalinga Raju confessed to a Rs.78-billion
accounting fraud.
The government launched a probe, superseded the board, and put
the company up for sale in open auction.
Ramalinga Raju, his brother Rama Raju, former chief financial
officer Vadlamani Srinivas and five other accused are
currently in jail.
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