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Maruti Suzuki wins 'Golden Peacock Eco-Innovation Award'

New Delhi, June 19, 2009

Maruti Suzuki India Limited, the leader in Indian car market, has bagged the ‘Golden Peacock Eco-Innovation Award’ for adopting environment friendly technology in its products and processes.

The award was presented to the company by the World Environment Foundation during the recently organized ‘Global Convention on Climate’ in Palampur, Himachal Pradesh.

An eminent jury, under the Chairmanship of Justice P N Bhagwati, former Chief Justice of India and Member, United Nations Human Rights Commission, selects the winner. The criterion of the award was based on a product or service, which shows a quantum jump in the usage of current technology to achieve maximum customer satisfaction at a minimum cost.

Speaking on the occasion, Mr. MM Singh, Managing Executive Officer (Production) Maruti Suzuki said, “We are committed to contribute to the cause of environment by constantly bringing in green technology into our products and processes. We are very happy that our efforts towards a greener environment have been recognized. This award will provide us with further fillip to explore and research for new avenues to go green.”

Maruti Suzuki was short-listed for the award for two landmark initiatives taken towards reduction in the green house gas emissions throughout the life cycle.

First, the company launched K-series engines, that are ready for future emission norms,. This series includes engines that are compliant with BS-III, BS-IV norms (the currently applicable environment norms in India) as well as the Euro-V (for the European markets). These engines are highly fuel efficient while being very low on CO2 emission. The K series engines are used in the recently launched Maruti Suzuki Ritz as well as A-star in India. The A-star is exported as Suzuki Alto to the European markets. The Suzuki Alto is Euro-V compliant and has CO2 emissions as low as 103g/km.

Maruti Suzuki’s parent company, Suzuki Motor Corporation, Japan has designed the K-series engines with an aim to play an important environmental role globally, by introducing Green Engine technology that is vital for reducing CO2 emissions and enhancing fuel consumption.

The KB engine plant at Maruti Suzuki’s Gurgaon manufacturing plant is a masterpiece, boasting of energy efficient, environment friendly manufacturing facility.

The second initiative that helped Maruti Suzuki bag the award was the company’s initiative to use specially designed double-decker railway rakes for dispatching cars as opposed to the conventional use of trailers. This, first of its kind initiative in India helps in transporting cars in highly efficient manner, at much lower costs and impact on environment.

The ‘Golden Peacock Eco-Innovation Award’ is given annually to the most innovative product satisfying the customers’ long-term needs in a most cost-effective manner. This international certification is awarded to a company only when it demonstrates its commitment and compliance to environmental concerns; ensure quality, especially in terms of customer satisfaction; and taking adequate health and safety measures to contain risks and hazards to its workforce.

The World Environment Foundation (WEF) is one of the leading non-profit, non-governmental organizations solely dedicated to the improvement of the environment and the sustainable development. 

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