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Tata Steel rolls out new corporate campaign
22 July, 2011
Tata Steel launched a corporate
campaign portraying itself as a state-of-art global steel
major which is also dedicated towards social, economic and
"As we grow, we touch more and more lives -- of shareholders,
employees, partners, vendors, customers and through this
campaign, we wish to spread these values to all our
stakeholders and to the citizens of India," Tata Steel's
managing director H.M. Nerurkar said.
The company said it will utilise all communication media and
different languages to convey its campaign message.
"The campaign presents the company's
very own achievers who have paved their own way to success and
recognition," the company said in a statement.
"The core of the campaign is to
showcase the organisation's involvement and commitment beyond
steel making, while embodying it's overarching value system,"
the statement said.
It added that the first phase of the campaign will focus on
print, radio, TV commercial, digital commercials and outdoors.
The campaign coincides with the India-England cricket series,
for which Tata Steel is the co-sponsor, the statement added.