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e-book boom in China: Survey

Beijing, April 22, 2011
 

Chinese people between the ages of 18 and 70 read 613 million electronic books in 2010, according to a survey.

The survey conducted by the Chinese Academy of Press and Publication covered over 19,000 people in 51 cities in 29 Chinese provinces, Xinhua reported.

At least 23 percent of Chinese people read e-books via mobile phones, up eight percentage points from 2009. Another 3.9 percent read books on e-book readers and over 18 percent read books on the internet, it said.

The survey said only 16.4 percent of the e-book readers bought paper books after reading the electronic versions.

It said the "acceptable price" to download an e-book from the internet was 1.33 yuan ($0.2), and nearly 54 percent of readers said they would pay an average of 3.45 yuan to download e-books.  

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